These questions originally appeared in an “Ask Me Anything” session in the P2B Exchange Telegram group, in which NuID CEO & Founder Locke Brown answered users' questions about the token Kii, the Nu Identity Ecosystem, and what's on our development roadmap. NuID & The Kii Foundation held a Launchpad Session of Kii on the P2B Exchange from November 3rd-14th, so the AMA provided participants the chance to find out more about the project. Some answers have been modified for formatting.

P2B: Our today’s guest is Locke Brown. Thank you very much for joining us, we hope to know more about the idea behind KII and shed light on your future plans. Welcome!

Locke Brown:

Thanks Jack! Hi everyone. Excited to be here.

P2B:

Before we start answering questions from our community.  Do you want to tell us about you and your project?

Locke Brown:

Absolutely.. I’m Locke Brown – CEO and founder of NuID, which is the tech company behind The Kii Foundation and the token Kii.

I started mining bitcoin in 2013 – had one of the first asic miners from butterfly labs (too bad I didn’t just buy btc instead of mining gear)… Published a paper in 2014 on btc pricing models. I worked briefly for Google and then spent a few years working for Bill Gates' family office before having to jump ship and start NuID in early 2017.

NuID was founded in 2017, launched a trustless authentication solution in 2019, and is VC backed. Our core belief is that the future of the internet belongs to the user. Right now with the current digital identity model, individuals are limited in their ability to own and control their identities. We’ve set the foundation for a portable, user-owned identity platform with our authentication solution, and now we’re bringing it to the world through the Nu Identity Ecosystem and our token Kii. We have 57 claims patented now https://patents.justia.com/patent/10880089  :)

The Kii Foundation is a separate entity that was created to aid with the development and support of Kii and the KiiChain, which is a ledger we’re building to uphold identity-related data.

P2B:

Thank you! Let's begin:

"What is the role of $KII token in your ecosystem? Could you tell us a bit about the tokenomics of your project?"

Locke Brown:

It’s worth first noting that while Kii is an erc20 token initially, it will migrate to be the native token for the KiiChain - The KiiChain is an optimized ledger (build super light so full nodes can be run by anyone) for upholding authentication public parameters (public keys). This will incorporate what we call here Proof of Identity consensus. More on that to come!

So Kii is foundational in the Nu Identity Ecosystem and will be behind all transactions interacting with identities on the network. It will be used to register credentials, issue attestations (initially verified identity attestations for KYC, etc). Ultimately, users within the ecosystem will be empowered to decide what identifying data they want to provision, and to whom, and when they share that data, they’ll be using Kii to initiate those transactions.

For further tokenomics details, here’s the token allocation breakdown:

Development & Operations 20%

Verification Incentive 10%

Presale 10%

Public Sale 20%

Team & Early Contributors 5%

KiiChain Support 25%

Development Fund 10%

We conceptualized Kii in 2017 but waited til now to launch once everything was fully live with our ZK auth protocol.

P2B:

We can warm up with an easy question, namely:

"A common problem is that nowadays most investors are only interested in initial profits and ignore long-term benefits! So can you give them some reasons why they should buy and hold $KII tokens in the long term?"

Locke Brown:

The best reason is that Kii will have useful utility that generates demand for it early on - We have over 1000 accounts that have API keys using the authentication service - and every business or app that uses NuID Auth, their users inherently create and have NuID credentials. We will be evolving the authentication service to consume Kii for every registered credential.

Kii also will be used for issuing verified identity attestations and much much more.

I'll also add… Short term profits aren't necessarily bad either! When people trade (buy or sell) it only adds liquidity to the markets making trade costs lower in general and adding to the growth and number of Kii holders :)

P2B:

Sounds exciting, thank you 🤗

Locke Brown:

I'll add to above answers: Fundamentally, we’ve built the infrastructure for a new model of authentication and digital identity, which ends the centralized model of service-owned, service-controlled user data. As we build out core ecosystem services and expand the use-cases, demand for Kii will increase as its use increases with more folks using NuID and registering credentials for web2 login and web3 apps.

P2B:

We’re also excited to hear your answer about:

"What are KII plans for global expansion, what are you currently focusing on, expanding or listing more exchanges, or building your ecosystem or marketing and partnerships?"

Locke Brown:

Sure! Firstly, I'll say that we are building a critical part of the infrastructure for the future of the internet generally - and that requires doing things absolutely right... No cutting corners. That's why we spent the first three years carefully building out the trustless authentication protocol before launching the foundational authentication solution. We are building a foundation for giants to stand on, and that means it has to be reliable- always. So now is the exciting time where we are really gearing up to bring it to the world. We launched the auth service 2 years ago and have used the time to iterate it to be ready for scale now. And launching Kii is a huge part of the expansion....

One event / incentive we’re excited to bring to life is the 10% allocation of Kii to the Verification Reward Incentive, which means that the first 10 million people to register credentials and receive an identity attestation issued to an authentication credential will be minted 10 free Kii! Not only do we believe the verification incentive is a good strategy, the rollout of the token itself is a way to get NuID into the hands of individuals globally.

After the new year, we also will be increasing focus on developing channel partners with development agencies and such to help get more and more orgs using the auth solution in web2 - and every user of all of those org's users will have registered a NuID credential.

P2B:

Amazing! Thanks for such detailed answers☺️

"Does #KII have the intent to make its project globally known especially in the regions of the world where crypto is very known and prominent? Or will your project stick as a local project?"

Locke Brown:

Global absolutely. The idea is that users will be able to use their zk credentials to authenticate across any platform - and can decide to use the same credentials at multiple, or if they want, can spin up new credentials that would not be correlatable to their others (whereas today email addresses let stolen data get correlated which is a big part of why we have so many hacks constantly these days across the web). And what's super cool - is that NuID credentials are based on public key infrastructure and can serve as keys for crypto assets. And since the zk public parameter is registered on the blockchain, you can authenticate from any device anywhere without having to trust anyone or any device to store or secure the private key :). This is all in our Tech whitepaper if interested: https://nuid.io/pdf/nuid-white-paper.pdf.

Also! The auth service is open core and completely free to deploy into any app/website etc - it completely replaces the user's authentication workflow with a simple API integration and we have many pre-baked client libraries and language integrations off the shelf. Check it out on our portal https://portal.nuid.io    

P2B:

We’re also excited to hear your answer about:

"When we read the whitepaper, the KII token seems to be integrated into the whole process, but for the time being, I think it is not the value it deserves. Will you have events that will expand the use of KII tokens?"

Locke Brown:

Absolutely. The first two big releases that will organically lead to demand for the token will be 1) making the auth service transact in Kii for credential registrations and 2) the launch of the Verified Identity attestation model for portable VERIFIED identities. In fact, I'm meeting tomorrow with an alcohol delivery app company about using NuID for users' identity verification - so the uses aren't just in the web3 world... they are for everyday services as well.

It can be hard to demo underlying tech but as we become more and more used and as people see how what we are building over time improves security and reduces friction in the data security and login process and digital asset custody process etc, we think it will become self-evident. But I have to say: THIS IS A LONG PROCESS and global proliferation doesn't happen overnight.

I have said since the beginning that “we play the long game and we play to win.” And I am stubborn on vision but flexible on the journey.

P2B:

That's fascinating! What can you say about this question:

"How is #KII planning to attract users and show that #KII is a tool with better underlying technology and easier, more intuitive development experience? What are the challenges you are trying to solve in the next 6-12 months ?"

Locke Brown:

The foundational auth solution is built for seamless integration into today's most common tech stacks and frameworks in the web2 world. It's a beautiful bridge to web3.

And you don't even have to be a crypto-native to use it. Kii is the transactional token on the backend so non-crypto folks and companies won't have to know about crypto to use it, even though the system itself consumes the token.

https://kiichain.org has links to both our Kii Whitepaper and the NuID Tech Whitepaper.

P2B:

Nice to hear 😉 Our community also wondered:

"What are the key milestones on your roadmap - both things you have already achieved and things that we can look forward to?  Any partnerships and short/long term technical milestones that you want to talk about or bring some attention to?"

Locke Brown:

After the AMA I can circle back and share more detailed roadmaps if folks would like for both technical and non technical milestones. But the vision is large and there are many so this is not going to be a complete answer right this second, but I will say that my original roadmap slide in 2017 had "Token launch" as the "far out" milestone on the future items. So it is pretty wild to be now checking off the last of that 5 year roadmap we set then. But the two big ones we look forward to in the nearish term after Kii is live are the KYC attestation / verified portable ID rollout and the auth protocol / Kii integration. Two big ones coming as well are then the NuWallet for users to manage their auth credentials for both logins and crypto asset management. And the launch of the KiiChain and migration of Kii to be the native coin there will be a very exciting one too.

P2B:

Can you share more about:

"The size of the community has an impact on the success of a project. Do you plan to educate both crypto and non-crypto individuals all over the world? Is it possible that countries that do not speak English may be denied access to your Project?"

Locke Brown:

We have already had someone translate some of our auth protocol documentation into Portuguese and our press release about Kii was syndicated in 150 media channels in over 80 countries and 6 languages. NuID is for everyone and we will strive to ensure inclusion can't be obstructed :)

P2B:

Thank you for the answer👍

One more question

"Do you have a telegram channel, Twitter or YouTube channel to promote your project and know the details of your project? Can we learn anything there? can you share this link"

Locke Brown:

We have all 3!

https://twitter.com/_NuID

https://t.me/NuID_Kii

https://www.youtube.com/channel/UCRhpPGsKQIydXVEP1XTBloQ

P2B:

The next question:

"I think the success of a blockchain project needs three essential parts: technology, business adoption(2B), and marketing(2C). I believe in the technology, so I'd like to know more about your business adoption and marketing plan."

Locke Brown:

Well a lot of the answers to previous questions touch on much of this. But more organized and detailed info can be found in the whitepapers.

Specifically B2B adoption: we'll be scaling enterprise rollout of the auth service early next year both directly and via partnerships with development companies. We also plan to launch a web3 initiative to provide secure user-owned auth credentials for the DEX and p2p crypto markets.

Here's links to whitepapers:

The token sale paper can be read here: https://docsend.com/view/6nbp4wxqkmvtemfa

Our tech white paper can be read here: https://nuid.io/pdf/nuid-white-paper.pdf

And Twitter should use NuID for the blue checkmark identity verification haha :) That may help fix the debacle that they just faced. These have all been great questions! We're very excited about where we are at and everything to come!

P2B:

"What are the problems your project is solving that other projects aren't capable of solving?"

Locke Brown:

Portable user-owned digital identity and a lot of related exciting features. Follow us to stay tuned as we continue building and read prior answers and our resources for a far more complete answer :)

P2B:

We have a few more questions. So we continue:

"Can you tell us what is the main role of your token in the ecosystem? What are the real world utilities & use cases?"

Locke Brown:

It is at the heart of all transactions. Initially, the biggest use there is to facilitate credential registration and attestation issuance and later, Kii will migrate to be the native coin for the KiiChain - an optimized ledger for public credential parameters and identity related data index whereby Kii will be the baked in “Kii” to register user public keys.

P2B:

"Do you have tutorial videos so we can get to know your project more clearly or do you have a YouTube channel or something? Can you share it with us?"

Locke Brown:

https://youtu.be/pjraPbKUsCs

P2B:

"Trust is very important in business. So, what makes investors, customers and users feel safe when working with Your project? And how will you get the trust of many users that have negative thoughts about Blockchain and DeFi?"

Locke Brown:

Trust is earned over a lifetime and can be lost in a second. We are doing what we set out to do and the last 6 years shows that. Separately, this is a special question because Trust is such a core concept related to what we are doing - which is minimizing the trust you have to put into so many different parts of the entire process of transacting online. As an example, our existing Trustless authentication service (see the portal.nuid.io) completely eliminates the need to trust a service to store and protect your login data when you use their service because we eliminate the need for passwords and such to be stored.

And the best part… you don't have to trust us with the private data either. It never gets shared. And because of our open model, if we disappeared tomorrow, your credential would persist.

But ultimately the only way I'll get the trust to continue building this ecosystem will be by doing it - and that's what we're doing.

P2B:

We also want to hear the answer on this question:

"What competitive advantages does the zero knowledge protocol leveraged by KII offer over existing solely device-based identity approaches that are widely used in the industry?"

Locke Brown:

Great Question

1) it's not tied to a device so could authenticate from any device using knowledge-based secrets. But a device-based biometric can also be registered as a NuID zk credential and users will have the ability to compose multi factor auth requirements as desired.

A really cool benefit of all of this is authenticating in the real world on stationary devices. We have discussed with certain partners ideas around zero knowledge biometrics and view that as a large R&D space in the future, particularly since biometric data is so, so important that it is secure (you can change a password but not your fingerprint - easily anyway).

But right now, device agnosticism is the biggest benefit - and the fact that device-based approaches are also fully supported by the NuID zk approach too.

P2B:

Time for the last question:

"Is your project only for elite investors, what about others with small funds, is it open to everyone?"

Locke Brown:

Its core purpose is to be a tool to help make interacting with the digital world both more secure and simpler for every single person. And so therefore anyone can use Kii. In fact, after the launch, we will launch the Verification Reward program where first 10,000,000 people who have a verified identity attestation issued to their zk auth credentials will be granted 10 Kii. free (this is one of the allocations  shown in the token allocation).

P2B:

Thanks for the amazing AMA!

Locke Brown:

You're welcome! I appreciate the engagement and questions. AMA anytime - find us on our Telegram, https://t.me/NuID_Kii!